Hello, I'm SED
INNOVATION
& DESIGN
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A space where ideas soar. And boundaries disappear. Imagine workflows that don’t just function—they inspire. Soundscapes that connect cultures and resonate beyond borders. Cities and systems built to foster connection, creativity, and belonging.

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FEATURED CLIENTS
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selected Projects
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Kohler

Revolutionizing sales efficiency with a reimagined CPQ tool and actionable insights.

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Kunga

Music Licensing Without Boundaries

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MyPatient 360

A Smarter Approach to Patient Care

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Co2ai

Harnessing AI for a Greener Future

Services
[01]
Research & Design Strategy
Design Thinking
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Research & Insights
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Experience Strategy
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User Experience Research
• Research & Insights  
• Experience Strategy
• Design Strategy
• Innovation
[02]
Service & Experience Design
Website
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App
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Design Systems
• Web Design
• UX & UI Design
• Service Design
• Interaction Design
• Mobile Design
[03]
Workshops & Facilitation
Webflow
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Framer
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Wordpress
• Design Thinking
• Workshops
• Custom Workshops
• Leadership in Action
[04]
Sound Production & Composition
Motion Graphics
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3D Animation
• Music Composition
• Sound Design
• Audio Branding
• Recording & Production
OUR PASSION
(01)
Unrestrained Innovation
We have unwavering faith in the transformative power of vision to yield audacious and significant designs.
(02)
Cooperation at the Center
Every endeavor is a synergistic relationship where varied insights blend to mold unparalleled results.
(03)
Consequential Outcomes
Our deliverables range from digital ingenuity to cultural narratives, imparting genuine significance in the actual world.
ARTICLEs
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Business
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Jan 22, 2024
Speedoc: From Roadmaps to Reality
Speedoc: From Roadmaps to Reality
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Business
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Jan 22, 2024
Honestbee Habitat: Redefining Retail for a Seamless Tomorrow
Honestbee Habitat: Redefining Retail for a Seamless Tomorrow
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Startups
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Jan 22, 2025
Revolutionizing B2B Sales Enablement at Kohler
Great design doesn’t just solve problems—it creates opportunities. Kohler’s ambitious transformation of their B2B sales enablement journey is a powerful example of how design, aligned with a clear North Star vision, can redefine outcomes, streamline processes, and elevate an entire organization.
Some Numbers

20+

Years of experience

100+

Projects Completed

25+

Awards won

99%

Clients satisfied

20+

Industries served

3M+

Fundraising
Clients Reviews
"Working with The Sed Team was a game-changer for our brand activations. Greta’s expertise in service design helped us create seamless customer experiences that strengthened our brand engagement. Her strategic vision and execution ensured our initiatives not only looked great but also delivered measurable business impact."
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Global Brand Experience Manager
The Coca-Cola Company
"Greta and The Sed Team provided invaluable insights into our customer journey, helping us refine our in-flight and digital experiences. Their deep understanding of service innovation and user behavior helped us elevate Qantas’ customer engagement, making every interaction more intuitive and seamless."
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Head of Customer Experience & Innovation
Qantas Airways
"The Sed Team was instrumental in streamlining our Salesforce integration, transforming the way our MedTech division manages customer relationships and sales workflows. Their expertise in service design and digital transformation ensured a smooth rollout, improved user adoption, and enhanced operational efficiency across teams."
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Director of Digital Transformation
Johnson & Johnson MedTech
"The Sed Team helped us rethink the way customers interact with our digital banking services. Greta’s expertise in service design and behavioral insights allowed us to streamline customer onboarding, enhance engagement, and drive stronger brand loyalty. The results were immediate and impactful."
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VP of Digital Banking Experience
Barclays
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